Privacy Policy

This Privacy Policy describes how Earth’s Kitchen (“we,” “our,” or “us”) collects, uses, and shares your personal information when you visit or make a purchase from www.earthskitchen.com.au

1. Information We Collect

a. Device Information

When you visit the Site, we automatically collect certain details about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also collect information about:

  • The individual web pages or products you view

  • What websites or search terms referred you to the Site

  • How you interact with the Site

This information is collected through:

  • Cookies – small data files placed on your device.

  • Log files – recording actions on the Site (IP address, browser type, etc.).

  • Web beacons, tags, and pixels – electronic files used to measure browsing behaviour and marketing performance.

b. Order Information

When you make or attempt to make a purchase, we collect:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed securely via our payment providers; we do not store full card details, only the last few digits for reference).

c. Marketing & Communication Information

If you subscribe to our email or SMS lists, or consent during checkout, we collect your contact details to send you updates, offers, and promotions.

2. How We Use Your Information

We use the information collected to:

  • Process and fulfil your orders, including shipping and payment processing.

  • Communicate with you about your orders or inquiries.

  • Screen for potential risk or fraud.

  • Provide you with marketing communications (when in line with your preferences).

  • Improve and optimise our Site (analytics, ad performance, user experience).

3. Advertising & Enhanced Conversions

We may use your personal information to provide targeted advertisements or marketing communications we believe may be of interest to you. This may include:

  • Google Ads & Enhanced Conversions – Certain customer details (such as email, phone number, or billing/shipping address) may be shared with Google in a secure, hashed (encrypted) format. This helps us measure the effectiveness of our advertising campaigns while keeping your personal information protected. Google does not receive your actual details, and the data is used only for ad measurement.

  • Facebook, Instagram, Bing, and other advertising partners – to deliver relevant ads and promotions.

  • Analytics tools (e.g., Google Analytics) – to understand how our customers interact with the Site.

You can opt out of targeted advertising here:

Or visit the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/

4. SMS & Email Marketing

When you provide your details (during checkout, newsletter sign-up, or other forms), you may receive promotional messages by email or SMS. These messages may include updates, offers, or reminders (such as cart recovery messages).

  • You can unsubscribe at any time by following the instructions in the message.

  • SMS opt-outs may require replying with a keyword (e.g., STOP) as instructed.

  • We never sell or share your email address or phone number with third parties for their own marketing.

5. Sharing Your Information

We share your information with trusted third-party providers to help us operate our business:

  • Shopify – powers our online store. You can read their Privacy Policy here: https://www.shopify.com/legal/privacy

  • Payment processors – to handle transactions securely.

  • Analytics & marketing providers – such as Google Analytics and advertising platforms, as described above.

We may also share information when required to comply with applicable laws, regulations, or legal requests.

6. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you.

  • Request corrections or updates to your information.

  • Request deletion of your information.

  • Opt out of marketing communications at any time.

If you would like to exercise these rights, please contact us using the details below.

7. Data Retention

We keep your order information for as long as necessary to fulfil the purposes outlined in this policy unless you request its deletion.

8. Do Not Track

Please note that we do not alter our Site’s data collection practices when we see a “Do Not Track” signal from your browser.

9. Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or for operational, legal, or regulatory reasons.

10. Contact Us

For more information about our privacy practices, or if you would like to make a complaint, please email us at info@earthskitchen.com.au